Everhardt has over 10 years experience dabbling extensively within BIG DATA - mainly in the utility industry.
DRIVES CHANGE AND INNOVATION
Demographic analysis was his forte - however developing processes to address shortcomings in behavior (eg debt avoidance) without negatively impacting a given population base held his interest - leading to...
TARGETED DEMOGRAPHIC ANALYSIS
This is the backbone (or should be) of any marketing or targeting campaign - in the 'bizz' we refer to this as AB (or SPLIT) testing - find a group of people, or a given behavior and approach it from 2 angles - always 2 angles - correlate your data based on a minimum of 2 approaches - then refine and refine and refine once more.
Experience in the following including:
- Agile Business Analysis (ICAgile)
- Customer experience
- Regulatory compliance auditing
- PCI DSS compliance auditing
- Business Integration
- Regulatory Compliance Frameworks and analysis
- Credit and Collections process and system development
- Adwords Keyword Bidding
- Facebook demographic targeting
- Reverse contact consumer on-boarding
Specialties: Passionate and creative problem solver - assisting an organization to 'on-board' new clients in a predictable manner.
Very keen on Big Data and Demographic trend analysis.
Specific analysis expertise in SAP for Utilities, SAP CRM, and bespoke systems like SRDB (SAP Reporting Data Base - SQL), Facebook, PPC.
Creating a client base and then selectively showing your message to them will create an explosion in profitability for your organization.
My aim is to ensure that at the end of the day, you only have profitable consumers and customers.