So many dentists when I finally get round to talking about what their frustrations and pain points are – tell me about how they provide the best level of dental care – the best crowns, the best technical ability yet their patients come and go – long lasting relationships seem to drift by the wayside.
What is being missed here – is that the quality of the customer service is present in the mind. Dentists forget that we – the patient really don’t know what is going on inside our mouth. By design we are not supposed to see what is happening – we spend most of our time trying to meditate this entire event out of our lives.
It is the customer experience that brings patients back – treat patients like passengers flying first class – approach your practice not only with ‘customer eyes’, but with a ‘critical client perspective’.
Find reasons why you would leave – It is the experience that brings us to you, and it is what will keep us.